a £ spent on the brand equivalent to a £ spent elsewhere?
successful business person will tell you - creativity and the ability
to come up with new ideas are paramount to personal and organisational
success, and every self-aware business is seeking people who can contribute
in this way."
takes all the running you can do to keep in the same place. If you
want to get somewhere else, you must run at least twice as fast."
Carroll, Through the Looking-Glass.
is unwise to pay too much, but it is worse to pay too little. When
you pay too much all you lose is a little money - that is all. When
you pay too little, you sometimes lose everything because the thing
you bought was incapable of doing the thing you bought it to do. The
common law of business prohibits paying a little and getting a lot
- it cannot be done. If you deal with the lowest bidder it is well
to add something for the risk you run, and if you do that, you will
have enough to pay for something better."
Breakthru Partnership delivers complementary services. Specialising in
Market Research, Training for marketing and customer-facing staff, and
Mentoring/Coaching, particularly using NLP techniques. Go through the
door to find out more..
& Communications Consultancy Brand Development
Direct marketing and fund-raising strategy Facilitation
don't want to be the best of the best. You want to be the only one
who does what you do."
are neither right nor wrong because the crowd disagrees with you. You
are right or wrong because your data and reasoning is right... Get
it right, get it quick and get it over. Your problem won't improve