"A definition of 'insanity' is to continue to do the same things that have not worked before, and expect something different to happen."
"If you always do what you've always done, you'll always get what you've always got. If what you're doing is not working, do something else."
"There is one thing stronger than all the armies in the world, and that is an idea whose time has come."
Victor Hugo
Our philosophy

Wild Duck is an independent consultancy team, bringing together diverse marketing and communication skills and experience, offering best advice always, without the vested interests, overheads or distractions of traditional structures.

Wild Duck's primary area of activity is the provision of impartial strategic marketing and communication solutions. The benefits to clients are, on the one hand, the cost effectiveness, expertise, flexibility and personal service associated with independent consultants, with on the other hand, the confidence that the chosen consultant has the resources to introduce complementary skills and disciplines needed to meet customers' needs.

All Wild Duck consultants have worked in senior positions in brand owners, agencies or both, and seek to supplement in-house marketing skills with a flexible alternative or an additional resource.

Associated consultants share the Wild Duck philosophy of high quality and integrity in meeting client needs. An ethos based on best advice, rapport with, and service for the client, and of trust, supportiveness, openness and honesty as an enlightened business approach.

We operate 'transparently', providing monthly timesheets, and where outside services are commissioned on a client's behalf, the supplier invoices the client direct, with Wild Duck managing the project if required.