Is a £ spent on the brand equivalent to a £ spent elsewhere?
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As a marketing person, do you harbour doubts?
Five years to re-direct the brand supertanker
Two years in the planning, three years in execution. Macmillan reaches no 1.
Are charity mergers the silver lining of the recession?
If the end user is more satisfied, it is the right thing to do.
Don't lose it, but don't use it
New rules, but no need to use comparative ads.
Brand tags. A web-way of researching and understanding brands. Could it inform your thinking?
Part 1. Part 2.

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A new method of researching brands exploits consumer engagement and spontaneity to arrive at some stimulating and digestible results.
Brand is the real cost to the BBC
The people who deliver your service 'are' your brand
Ethics: let's call a spade a spade
Are 'effective' fundraising techniques ethically unacceptable?
Is the campaign against product packaging a problem? Or an opportunity? Right click to download. Mac users Alt click.
Green wine, and the burden of tradition.
"A Duck's Quack Doesn't Echo, and no-one knows why"
A wild myth? Or scientific fact?
The accident waiting to happen over pay
Being open, and communicating, is not optional - because uncomfortable facts always bite back
Merger Myopia
Consider consumers and their happiness first
Let's all enjoy our journey
A new year resolution
Shoot the messenger
The Letter to the Editor they dare not publish?
My Macmillan moment
How brand development became a mission
Are your customers enjoying their journey?
A new year message
Is Revenge what your marketing is up against?
Having trouble hitting your marketing targets? Can't seem to engage your customers?... read on
Why Brands?
A presentation to the national Citizens Advice conference
The New Business-to-Consumer (B2C) Retail Craze:
Will the pony-tails threaten the web?
Nigel Fordham discerns designer hubris in the wired world
Are you making waves, or a tsunami?
The challenge is to go ever further beyond conventional
marketing thinking
A new way to market shopping
Lessons in fresh thinking from Milton Keynes
Confessions of an ad-man choosing an agency