"Businesses
seek to win by competing effectively, and the way to win is to understand
the basis of competition. That has changed. Communication is the new
competition."
Nigel
Fordham
"In response terms, the
best results always come from a single, persuasive idea, communicated
clearly"
David Ivens
People
"Customers
and shareholders have
always been fussy, demanding, unfair, quarrelsome, critical
and irrational. They are, therefore, predictable"
Martin van Mesdag