"Businesses seek to win by competing effectively, and the way to win is to understand the basis of competition. That has changed. Communication is the new competition."
"In response terms, the best results always come from a single, persuasive idea, communicated clearly"
"Customers and shareholders have
always been fussy, demanding, unfair, quarrelsome, critical
and irrational. They are, therefore, predictable"
Martin van Mesdag