"Businesses seek to win by competing effectively, and the way to win is to understand the basis of competition. That has changed. Communication is the new competition."
Nigel Fordham

"In response terms, the best results always come from a single, persuasive idea, communicated clearly"
David Ivens

People
"Customers and shareholders have
always been fussy, demanding, unfair, quarrelsome, critical
and irrational. They are, therefore, predictable"
Martin van Mesdag
    David Ivens
in focus
  Nigel Fordham
in focus