Nigel Fordham has 25 years experience in marketing and advertising, both in major companies and advertising agencies. Prior to launching his career as a strategic planning consultant and trainer in 1990, he was a director of KHBB - part of Saatchi & Saatchi - running a £15 million account group handling Saab, Prudential, Hill Samuel and more.

Nigel now splits his time between Breakthru and his Wild Duck consultancy work with clients such as AXA Sun Life, Honda, Action for Blind People, Anchor Trust, and advertising, design and direct marketing agencies.

He also uses NLP techniques in market research, and has delivered new understanding and actionable interpretation of brands on behalf of Muller, Rover, Cuprinol, Honda and others.

Nigel is a Master Practitioner in NLP, is qualified in the use and interpretation of the Myers Briggs Type Indicator and has studied Ericksonian Hypnotherapy.

"During the last few years, my conviction is that people in all businesses - and 'creative' roles particularly - need to be empowered, with more help, support and stimulation. People are most useful to their organisations - and most congruent in themselves - when they are confident, motivated and clear thinking. The Breakthru training and coaching is designed to help each individual maximise their personal effectiveness and business potential, so that their company prospers too."

Jay Shaw studied at Manchester University, then started her career as a teacher. During ten years within a variety of schools, Jay taught children of all ages and abilities, including those with special educational needs and problems in inner city schools.

Her speciality was English, teaching Literature and Grammar at all levels. Her continuing endeavour and passion was to develop a love of books in her pupils.

She then joined Books for Students as their Book Publicist, and 8 years later she had become a Director of the company. Jay worked at Books for Students for 12 years, during which time the company was bought by WH Smith, and then became the subject of a management buyout, in which she was a key player. She has subsequently been involved in a number of commercial activities, including business consultancy and freelance editorial work for children's publishers.

In addition to her work with Breakthru in training and market research, Jay also helps organise and run Readathon (the national sponsored read in schools, which raised £1.3m for children's charities in 1999-2000).

Jay is a Master Practitioner in NLP, and a Master Practitioner in Time Line Therapy.

"The Breakthru training and coaching reflects all that I have learned. It is down-to-earth, quickly assimilated and extraordinarily powerful. It is eminently practical because that's what people and businesses need - not esoteric theories but actionable insights."